“I have my food dialed in.” 

No matter your niche in the health industry, sooner or later, you’re going to hear these words from a client. This is the client who can list the latest Superfoods off the top of their head (and get the spelling and pronunciation right, too). They rattle off the top sources of vitamin B on their plates as well as the six different podcasts that proclaim the “worst” food of the minute. (Which they categorically avoid).

To their knowledge, they have conquered the frontier of food. Yet they are baffled as to why they can’t summon the energy of a teen, can’t shed those pesky last 5 pounds or can’t get their tummy to shut up after lunch.

The fact is, they’ve just scratched the surface of the first W of food: What’s on their plate. And they’re probably leaving the most important aspects of the food picture on the table (pun intended). 

Let’s be honest, life isn’t lived in a vacuum of perfectly balanced Superfood salads.

If you peered in on their lunchtime routine, it looks like this: 

The clock hits noonish and they randomly thrust one hand into their triple-insulated YETI lunch bag, while furiously typing an email with the other. They’re snarling, either at the screen or because their fingertips can’t blindly find their fork; or both. Fast forward a few minutes. The snarls are equally mingled with ferocious chomping as they decimate that perfectly configured Superfood Salad, eyes still glued to the computer screen, mind still lasered-in on the latest drama unfolding in cyberspace. 

Enter the first secret W of food: Where

Now imagine your client savoring the decadence of that same power packed lunch on a quiet park bench with a side of fresh air and a backdrop of babbling brook. Feels different, right? 

The body thinks so, too.

Stress, whether it’s the overt kind with infuriating emails, ringing phones and irate customers or the background hum they’ve learned to live with, does more than dampen digestion; it can actually impair nutrient absorption. When cortisol takes the wheel, their body isn’t focused on thriving, it merely wants to survive.

So, simply tell your client to reserve a park bench at mid day and all their troubles will be carried away on the lilt of birdsong, right?

If only it were that simple.

What launches one client into stress could be exactly what another needs to relax into rest and digest. It’s all shaped by their unique physiological and sensory needs. Some people thrive in calm, minimalistic spaces, while others find relaxation in lively, bright, even noisy surroundings. A sunny park bench could be the perfect dining haven or a nightmare of glaring light, scents on the breeze and uninvited flying things.

So what’s the trick to this W?

Precision. Encourage your client to grab that illusive fork and superlative salad and seek out their ideal dining sanctuary. Creating an intentional eating space, tailored to their individual needs is next level nutrition. It’s a small shift that can lead to big improvements in digestion, satiety, and even mood.

Fantastic, your client is no longer balancing their salad in one hand and typing with the other. But as they settle into their serene eating environment, another question arises: Who is sitting next to them? Or perhaps, who isn’t?

Food and Friends: The Secret of Who

Sharing meals isn’t just a tradition; it’s hardwired into our biology. Eating together naturally activates the parasympathetic nervous system, which is precisely what we’re aiming for to get all those Superfood molecules to reach their right destination. 

Enter real-life. 

Especially if your client is busy (and who isn’t?), meals are reduced to stolen moments of grabbing and chomping. It’s one thing to carve out a tiny optimized corner to gobble down some greens, but completely another to set up your social calendar around your stomach. 

That’s precisely why this is next level because the fact is WHO your client eats with can shape their entire dining experience and their digestion, absorption and wait….

Even the original W: What! 

Your clients don’t just bring their own habits to the table, they pick up on those of their dining companions. Social mirroring is a powerful, often subconscious force.

When clients eat with health-conscious peers, they’re more likely to make better choices themselves. A meal with friends who load their plates with nutrient-dense foods can subliminally encourage your client to do the same. Conversely, indulgent social settings (think all-you-can-eat buffets or celebratory feasts with an “anything goes” vibe) may divest them completely of their dreams of better health.

Great, so now you’re tasked with culling their contacts list like a helicopter parent?

On the contrary, while sharing this insider W might just make you their go-to expert to completely reshape their relationship with food, all you have to do is help them make it personal. 

Just like that perfect “Where”, The right ‘who’ looks different for everyone. Some clients recharge with joyful, communal meals brimming with conversation, while others need a quiet moment with one close friend, or the peace of complete solitude. Your mission? Guide them to discover which social dynamics foster the balance and support they need. 

Alright, they’ve got their dream team at the table (or they’re flying solo on that peaceful park bench). Let’s make a powerful impact with the King of the Titans: Chronos

Cracking the Code: The Secret of When

Chronobiology, the study of biological rhythms, reveals the profound influence of time on digestion, metabolism, and overall health. Meals consumed in sync with the body’s natural cycles honor the wisdom of Chronos, optimizing function and reducing stress on the system.

This isn’t about hurriedly gulping down a smoothie between battles with your inbox, it’s about unlocking the full potential of nutrition, and letting time work for you, not against you.

When clients eat out of sync with their internal clocks a phenomenon called chronobiological dyssynchrony occurs. It disrupts digestion, metabolism, and hormonal balance, increasing risks for inflammation, metabolic disorders, and chronic diseases. Even subtle misalignments, like eating a heavy meal late at night, can strain the body, causing fatigue, weight gain or those illusive belly groans and gurgles.

Here’s where things get even more exciting: not all clients operate on the same chronobiological blueprint. Some thrive on a hearty breakfast and feel energized all morning, while others perform best with lighter morning meals and a robust lunch. Helping clients identify their optimal eating windows and pair them with perfect portions sets the foundation for every other health goal on their list.

From Insights to Action: The Ws Made Easy

Your client who has their “food dialed-in” doesn’t need another list of Superfoods, they need a health professional who sees the whole picture. The where, who, and when of eating offer the missing pieces to their health puzzle, and put them on the path to achieve the energy, balance, and health they’ve been striving for.

And here’s the good news: using science-backed AI technologies to enhance your practice means you don’t have to figure it all out alone. You can seamlessly integrate the latest in every nutrition W (including the What, Why and How) with your expertise to easily deliver precise, individualized strategies for every client.

Ready to redefine what’s possible for your clients?

Bring the science of when, where, who and more to life in your practice with our Level 1 Course for Health Professionals.

Circadian Rhythm.   Biological Rhythm.    Body Clocks.

We’ve heard the words. We might use them in casual conversation. We might even preach to our clients the importance of them. But if put on the spot, would we be able to accurately and specifically define them? How about effectively adding them into a program or workup for our patients or clients?

All of those words and more stem from the overarching area of Chronobiology.

Would it surprise you to learn that you could supercharge your client’s results just by sprinkling in a bit of timing know-how?

Let’s take a look:

Chronobiology is a multidisciplinary field of study where scientists research the rhythms of living organisms. Oddly, prior to the last few decades, much of the work revolved around plants. Since it branched out to animals, and finally humans, our understanding of the effects of the physical, solar, lunar and environmental cycles has skyrocketed. 

Here’s the rundown.

As humans, we have a circadian master clock which runs on a 24 hour cycle based on light and dark information. This clock resets when sunlight hits the eye. That’s why blue light limitation has become so popular for maintaining our sleep cycles, and thus, our better health. 

So, we have this master clock which is a group of cells called the suprachiasmatic nucleus (SCN) housed in the hypothalamus of the brain. As it goes, when we name something the “master”, it usually follows that there are other pieces of the puzzle which are less masterful. This is no different with our body clocks

These “less-masterful” entities are called peripheral clocks and reside in every tissue in the body. They oversee things like insulin release, fat storage, energy production and body temperature. Many of them both receive as well as send messages back to the SCN. All of them interact with our behaviors and the environment around us such as food intake, physical movement and body temperature. Among other things, they wake us up, send us to sleep, make us grow, tell our bodies to recover, assist movement, and help us digest.

Why do we care?

Okay, we’re talking clocks, right? 

Lots of clocks. 

Imagine an entire shop filled with hundreds of clocks. When they tick along in sync with each other under the direction of the master clock, the shop is filled with a melodious tick-tock song. When one or two get behind, it’s distracting to the ear. Add in a few more and the cacophony will send you running out the door. 

In our bodies this chaos is called circadian desynchrony (CD). Obviously, this is not a desirable state of being in a body that strives for homeostasis, balance and harmony.

Let’s talk about you…

Whether you realize it or not, you probably use chronobiology every day. Think about any client you have. When they first walked through your door, you noticed many things in an instant including their age and what they were wearing.

Their age told you of their journey through the years. (Circannual rhythm.) 

Clothing (and a glance out the window) told you of the season. Both of these fall in the category of chronobiology called infradian rhythms which have a cycle of more than 24 hours (monthly biannually or yearly) 

You invite them to sit down and you discover a bit more. You might ask about their eating habits, energy levels and what kind of work and exercise they do. From those things you know their rhythms of digestion, hormone release, productivity/focus, and energy production.

These are a second aspect of chronobiology called Ultradian cycles or things that happen multiple times in a 24 hour period. 

And lastly you might ask about their sleep and wake cycles. These bring us back to that 24 hour circadian rhythm and the all-important master clock.

Here’s what you might be missing:

Still thinking of that client…

What might not be outwardly apparent is that most people on the planet since the invention of the lightbulb are desynchronized with their master clock due to artificial light. Add to that a few irregular meal times, some weird sleep patterns and even an air conditioner over their desk at work and their internal clock shop sounds like a 5th grade orchestra warming up. Not only does the noise make you want to run for the hills, desynchronization has been correlated to everything from metabolic disease to neurological disorders to cancer. 

What can you do about it?

Meet the givers of time: …light…food…exercise

Okay, we’ve established that timing is everything. We have the master clock that sets the rhythm based on light. Then we have our peripheral clocks that listen to the master clock, but they also take cues from our behavior; how we eat and exercise. 

Back to our clock shop.

The tissues involved in digestion (stomach, endocrine, gut, etc.) have an optimal operating rhythm that is in sync with the master clock. When an individual eats at those specific times, the digestive system is ready to work and everything is primed for performance. Digestion is super efficient, delivery of nutrients to tissues is optimal, energy production is peak.

The result is a bevy of clocks in sync which is a beautiful thing!

But say, we skip meals and have midnight snacks. Skipping meals tells the body a story of scarcity (not a great thing unless you want to pack on the pounds). Then, that doughnut at midnight sets off a series of events. Not only is the digestive system not primed for food, but the alarms go off and the tissues report back to the master clock that it’s daytime. The master clock, getting its information from the eye says, “Nope.”. Suddenly our clocks are out of sync. 

Same goes with exercise.

Studies show that if you exercise out of sync with your natural rhythm, it actually has adverse effects like increased insulin resistance, decreased focus and coordination leading to higher possibilities of injury and even delayed melatonin release.

But how do you line up those clocks?

Here’s where true personalization comes in:

As a health professional, you already recognize that every client is an individual with different histories, present habits and future goals. What the study of chronobiology adds is that each person is endowed with a unique set of rhythms.  Their clocks tick in a completely personal way. Therefore, synchrony creates a distinctive song in each body. 

What does this mean?

Every person has certain times in the day where they perform mental tasks better or are more ready to move or digest. Add to that the times of day when they most need to socialize or be in nature or rest and the possibilities for pinpointing the precise intervention for that specific person unfold. When you understand the chronobiology of a client, you get a glimpse into the timing of their hormone release. Then, you can synchronize specific activities with the correct hormone release for that task and BAM! Success is simple!

Let’s get specific:

Say your client’s cortisol peaks super fast in the morning and their body temp is up super quick after rising. Essentially, they are ready for action. If you recommend exercise, hard mental tasks and complex productivity steps early in the day, they will ride the wave of their hormones, thus working with their natural rhythms.

Another client’s melatonin sticks around a bit longer in the morning, pushing that cortisol peak later in the day. These things, along with a natural drop in insulin sensitivity and greater cardiovascular efficiency in the afternoon, prime them for a trip to the gym later in the day.

And this is just the beginning. There are as many configurations as there are hormones in the body and people who walk in the door of your practice. 

But the same caveat applies: 

When your program harnesses the power of clocks ticking in sync, your clients feel strong, strive toward their goals with ease, enjoy life more and stick to it. They excel…and all things improve.

A final note:

Our desire is to create the perfect plan for each client to achieve their desired results in the shortest amount of time possible with the least effort expended. That is true efficiency. Adding the chronobiological component into our already effective programs takes our client/practitioner success to the next level. And who doesn’t want to do that?

To learn how to apply precision methods and technology solutions to your service offering and effectively add chronobiology and more to your practice, check out our Level 1 Course for Health Professionals.

References

Circadian disruption and human health: A bidirectional relationship – PMC (nih.gov) 

Abbott SM, Malkani RG, Zee PC. Circadian disruption and human health: A bidirectional relationship. Eur J Neurosci. 2020;51(1):567-583. doi:10.1111/ejn.14298

Article with tons of notations on studies of circadian desynchrony 

The suprachiasmatic nucleus controls the circadian rhythm of heart rate via the sympathetic nervous system – PubMed (nih.gov)

Warren WS, Champney TH, Cassone VM. The suprachiasmatic nucleus controls the circadian rhythm of heart rate via the sympathetic nervous system. Physiol Behav. 1994 Jun;55(6):1091-9. doi: 10.1016/0031-9384(94)90392-1. PMID: 8047576.

https://www.pnas.org/doi/full/10.1073/pnas.1006749107

Christian Cajochen, Jakob Weber, Alejandro F. Estrada,Kumpei Kobayashi,Virginie Gabel,

Circadian and homeostatic sleep-wake regulation of secretory immunoglobulin A (sIgA): Effects of environmental light and recovery sleep, Brain, Behavior, & Immunity – Health, 19, (100394), (2022).

https://doi.org/10.1016/j.bbih.2021.100394

Impact of the human circadian system, exercise, and their interaction on cardiovascular function

Circadian rhythm disruption and mental health – PMC (nih.gov)

Walker WH 2nd, Walton JC, DeVries AC, Nelson RJ. Circadian rhythm disruption and mental health. Transl Psychiatry. 2020;10(1):28. Published 2020 Jan 23. doi:10.1038/s41398-020-0694-0

https://www.sciencedirect.com/science/article/abs/pii/S0306452210011103?via%3Dihub

1. Shuboni, L. Yan,

Nighttime dim light exposure alters the responses of the circadian system,

Neuroscience,Volume 170, Issue 4,2010, Pages 1172-1178,  ISSN 0306-4522,

https://doi.org/10.1016/j.neuroscience.2010.08.009.

https://academic.oup.com/jcem/article-abstract/106/3/e1373/5922806?redirectedFrom=fulltext&login=false

Leilah K Grant, Charles A Czeisler, Steven W Lockley, Shadab A Rahman, Time-of-day and Meal Size Effects on Clinical Lipid Markers, The Journal of Clinical Endocrinology & Metabolism, Volume 106, Issue 3, March 2021, Pages e1373–e1379, 

Time-of-day and Meal Size Effects on Clinical Lipid Markers 

https://diabetesjournals.org/care/article/40/11/1573/36945/Influences-of-Breakfast-on-Clock-Gene-Expression

Daniela Jakubowicz, Julio Wainstein, Zohar Landau, Itamar Raz, Bo Ahren, Nava Chapnik, Tali Ganz, Miriam Menaged, Maayan Barnea, Yosefa Bar-Dayan, Oren Froy; Influences of Breakfast on Clock Gene Expression and Postprandial Glycemia in Healthy Individuals and Individuals With Diabetes: A Randomized Clinical Trial. Diabetes Care 1 November 2017; 40 (11): 1573–1579.

https://journals.physiology.org/doi/full/10.1152/ajpregu.00355.2002

Exercise elicits phase shifts and acute alterations of melatonin that vary with circadian phase

Orfeu M. Buxton, Calvin W. Lee, Mireille L’Hermite-Balériaux, Fred W. Turek, and Eve Van Cauter

American Journal of Physiology-Regulatory, Integrative and Comparative Physiology 2003 284:3, R714-R724   

https://www.mdpi.com/1422-0067/20/7/1597/htm

Maury, E. Off the Clock: From Circadian Disruption to Metabolic Disease. Int. J. Mol. Sci. 2019, 20, 1597. https://doi.org/10.3390/ijms20071597

 Circadian rhythms and athletic performance : Medicine & Science in Sports & Exercise (lww.com)

WINGET, CHARLES M.; DEROSHIA, CHARLES W.; HOLLEY, DANIEL C. Circadian rhythms and athletic performance, Medicine & Science in Sports & Exercise: October 1985 – Volume 17 – Issue 5 – p 498-516

RELATIONSHIP OF ENDOGENOUS CIRCADIAN MELATONIN AND TEMPERATURE RHYTHMS TO SELF-REPORTED PREFERENCE FOR MORNING OR EVENING ACTIVITY IN YOUNG AND OLDER PEOPLE – PMC (nih.gov)

Duffy JF, Dijk DJ, Hall EF, Czeisler CA. Relationship of endogenous circadian melatonin and temperature rhythms to self-reported preference for morning or evening activity in young and older people. J Investig Med. 1999;47(3):141-150.

https://www.frontiersin.org/articles/10.3389/fendo.2018.00219/full

Lin Hui-Hsien, Farkas Michelle E.Altered Circadian Rhythms and Breast Cancer: From the Human to the Molecular Level  

Frontiers in Endocrinology VOLUME=9   2018  10.3389/fendo.2018.00219   ISSN=1664-2392 

Welcome to the New Year!

You’re rested, fueled and organized. 

You’re well-versed in the natural life cycle of the health industry.

That’s why you’re fully expecting January to go like this: 

Inspired by the chance at a fresh start and brimming with optimistic goals, your clients flock in, fill your calendar and fulfil your wildest dreams with their natural energy and enthusiasm. They’re going to join your HIIT class, wrangle those unwanted thoughts or bade sugar a final farewell as they embark on that path toward the healthier version of themselves.  

Until life happens.

Somewhere not too far down that path their attention suddenly diverts, momentum wanes and gusto gets lost. 

This is what you’ve prepped for. 

Here’s where you shine!

You’re ready to be their guide through the darkest forests, not just the brightest fields. 

What if this year you broke the cycle?

And what if it was super simple?

You can! 

And it is!

And it goes like this:

With a basic understanding of the biological and psychological differences in your clients, you’ll help them easily ride that New Year’s high all year long. Behavior change is not just about what you put on your plate or keeping a sunny outlook, it involves a complex set of mental, emotional and physical elements.

Therefore, when you speak to a client’s intrinsic nature, you won’t be harping endlessly about how often they hit the gym, instead you will be guiding them through a tailored journey transforming their resolutions into sustainable habits.

Clients come in all configurations. The first layer of understanding their unique biological and psychological characteristics comes by taking a peek through our HealthType ™ lens.

Supporting your Systematic Sensor

Sensors thrive on organization and efficiency, applying these traits to everything they encounter, including their daily habits. For Sensors, the key to longevity in resolutions lies in specifics, details, and rules. To support Sensors, incorporate your health recommendations into a simple, structured plan with clear guidelines complete with all the data to back it up. Once they check all your facts, they will adopt your program into their life and keep going. Be sure to follow-up with any additional science or statistics you find along the way that support your program. This will keep the momentum strong month after month.

Supporting the depth of your Diplomat

Diplomats seek thoroughness in all aspects of life, from relationships to career to food-related ideals. They don’t settle for superficial approaches to anything. For Diplomats, diving deep into their goals is essential and taking the time to understand, plan and implement processes will ensure success. When working with Diplomat clients, focus on gradual, meaningful changes backed by plenty of information and reflection including the impact their choices will have on others. Taking things slowly, methodically and completely will see them to success.

Guiding your Guardian

Guardians are the world’s nurturers. They are always ready to lend a hand, offer you their shoulder or envelop you in a hug. Their strong, caring nature literally is their strength but it’s also where things can get tricky. Their approach to food, mindset and other personal goals are often entwined with their desire to care for others. When things get hectic for those around them, they will lose focus on themselves. The key here is to involve those they love. Getting buy-in from their loved ones will set a super strong foundation for whatever protocol you recommend. As will continuously reinforcing the connection between good self-care and their ability to take care of others. Set up a stable framework around your Guardian and you’ll support them to a year of success. 

Completing the Loop with Your Connector 

Connectors effortlessly bridge gaps between ideas, people, and places. Their ability to make connections is their superpower and the key to their success. Your job is to connect your program seamlessly into their lifestyle by helping them see how it joins them up to new people, leads them to new places and links back to concepts and activities that excite them. They will be heavily influenced by what surrounds them, so new choices will be easy if they meet up with others in places that support the new habits. 

Meeting Your Activator in Motion

Activators are the epitome of energy in motion. They are naturally drawn to physical activities and thrive in environments where variety and dynamism are key. For Activators, the path to achieving their goals is through movement. A sedentary lifestyle is counterproductive for them. Even getting them to sit still while you explain a new tactic is less effective than shooting a few directives at them, letting them try it out and having a brief follow up. Your job is to keep them on the move by matching their dynamism with fun facts, interesting challenges and copious choices. Don’t let things get dull and you’ll have your Activator hooked on your program and knocking down those goals all 52 weeks.

Getting Purposeful with Your Crusader 

Crusaders are inherently motivated and driven by a sense of purpose. They may take calls during your sessions, constantly be rushing to or from work and may challenge anything new you present. They may seem like work-a-holics, but actually work is their happy place and should be at the forefront of their life. This is the key to any habit change. Clarity, confidence and avoiding anything that might slow them down is your job. When working with Crusaders, it’s essential to help them align their food choices, mindset, fitness and any other part of your protocol with their broader life goals. Encourage them to see how healthy choices will enhance their ability to achieve their ambitions and you’ll find them knocking down barriers and charging toward finish lines all year long.

And You Feel Great!

As a health professional, you endeavor to inspire, as well as inform each client, supporting them into their new way of life and beyond. When you speak directly to your client’s biology, you provide tailored support that empowers them to embark on a journey that’s not just about changing habits, but transforming how they relate to their health. You move beyond the surface-level and delve into the heart of what makes each client unique, addressing their intrinsic motivations and challenges. 

This approach easily takes the stereotypical New Year’s resolutions and turns them into a meaningful, sustainable new lifestyle that feels natural and empowering. 

Let this be a year where you break that traditional cycle! Celebrate yourself all year long when your clients arrive at each session with the same verve and drive as they do right after the New Year!

Are you ready to get precise with your clients? It’s simple. To learn how to apply precision methods and technology solutions to your service offering check out our Level 1 Course for Health Professionals

We laugh at the vision of a fish being tested to climb a tree, but do we really know what this translates to in our interactions with our clients?

As health professionals, we want our clients to keep coming back until they get results, but we need them to become self-reliant along the way. This means we must teach them in a way that the information will be absorbed and retained. Unlike the fish and tree scenario, when we speak to and train with a person’s individual biology, we feed the mind and body in the perfect way at the perfect time to ignite the spark of motivation and spread the glue of adherence. 

Nature vs Nurture

There is a popular idea that anyone can learn anything if we nurture this understanding to life using the correct format. Whether there are four, five, seven or more different learning styles, we tend to toss a bunch of them at a client to see what sticks. However, when we turn our focus from ourselves and zero in solely on the client and how they were created biologically, success increases exponentially. The question transforms from: “How do I teach this person?” to “Who is this person and what are they hungering to learn?”. 

For example, we may have the perfect dietary protocol for a client that all of the science proves would bring lasting positive results. We pull out our best visual aids, share our latest podcast, send them to a cooking class and buy them the hard copy as well as the audible version of the most engaging book on the market. Two months later their eating habits are identical to the day they walked into our office, therefore their original issue is two months worse. 

So, we put down our bevy of teaching aids and ask the question, “Who is this person sitting across from me and what does their biology hunger for?”.

This is where the HealthTypes come in handy. Say you have an Activator client, so you know that their biology hungers for action. They need to put tiny bits of information into immediate use. On their way out the door, you hand them a copy of a recipe, tell them you’re challenging a few clients to try it and whoever shoots you a selfie of them cooking first, gets a prize. The drive to win and the thrill of immediate positive feedback will spur them into the action they crave and get them one step closer to the results you both desire.

It’s simple, easy and effective. All you do to get them through the next two months and toward a better life overall is engage variations on a theme, because you also know that Activators love variety.

Is it Relevant?

The fish will never climb the tree, no matter how much you yell, cajole, assist or instruct. Tree climbing is simply not relevant to the fish. Likewise with your clients, offering the irrelevant information in precisely the correct fashion will still miss the mark. 

You love what you do or you wouldn’t devote your life to it. Chances are that the clients who walk through your door don’t care even a tiny fraction as much as you about your chosen profession. So that’s what you give them. Precisely and only the bit of your profession that will engage them. The question becomes, “What aspect of my expertise is relevant to this person?”

In this scenario, we are still looking at ‘who’ is in front of us.

Say it’s a fish and you are a personal trainer. You would take a look at the tree, then to the fish and then lead your fish to the pond. The goal is physical fitness of some sort and you are not going to accomplish that with the fish in the tree. Even if you are a monkey and tree climbing is what first sparked your desire to be a personal trainer. Tree climbing is not pertinent to the fish.

Because it’s not so easy to sort the fish from the monkeys in the gym setting, that’s where the HealthTypes come in handy. Say your fish is a Guardian. You are not going to lead them to the newest, shiniest piece of equipment and tell them to have a play with it while you share the scientific studies that lead to its invention. (You will save that for your Crusader client.) You will toss some weight on the sled, ask about their family and walk beside them while they go for their first 20 yards. 

Whether it’s nature vs nurture or pure relevance, the essence is the same. 

Adherence leads to success. The biggest aspect of adherence is delivering the perfect amount of info in the perfect way at the perfect time. The only way to do this is to pull back from our desire to ‘teach to them’ and to instead engage their biology. Information that is naturally learned is joyful, bolsters self-worth and sparks self-determination. All of these lead to the lasting results we crave.

To learn more about the HealthTypes and how to apply precision methods and technology solutions to your service offering, join us for our Level 1 Course. 

As health professionals, we have one job. 

Results. 

We’re not there to make them laugh, lend an ear, or help them pick out what to wear to that important interview.  

Yes, we may do all of that and more during our time with them, but our only objective is to get them from point A (where they are) to point B (where they want to be) in the most effective way.

The big problem we face is how to get them to walk through our door all those days in between.

The answer is simple: Make them fall in love.

Love feels great, right?

Who doesn’t want to be ten feet tall and bulletproof?

Feeling good in our bodies is a large component of love. Specifically, self-love. And  self-love plays a special role in behavior change. This is a cycle we want to feed.

 Our challenge is to help our clients feel great in their bodies so they fall in love with themselves a little more every time they walk into our workspace.

Here’s the exciting bit: it’s easy.

Most every practitioner in the health industry will address the subject of exercise with each client.

However, when we wave it away with a ‘get in some movement’ suggestion or tap them into the latest fitness craze, we’re missing a massive opportunity.

The more precisely we instruct our clients to get moving, the better they will feel in their bodies and the deeper they will fall in love with the unique human that they are. Then, they will attribute these great sensations to our protocols which will keep them coming back for more. 

Here’s the question:

What is the optimal movement practice for each person to feel great in their body? The answer is in precision. The more we know about the biology and psychology of our clients, the more precise our interventions become. Even if fitness isn’t the main focus of your practice, a simple look behind the words our clients speak reveals a world of information.

Listen up.

“I don’t lift weights because I don’t want to get big, ugly muscles.”

We’ve all heard it, but do we know why? Actually, some bodies do not like to feel heavy. They engage with exercise and movement techniques that make them feel lighter and stronger, providing mental and physical stability. Because these people spend so much time in their head, they crave the interoception of movement to actually feel themselves. For them, activities like yoga, martial arts and aerial fitness are going to help them fall in love with being in their bodies.

“I don’t have time to exercise.”

For those to whom the broad spectrum of exercise choices appears cluttered and unproductive, order and balance are love. The goal here is to craft a structure around movement. A set plan with clear steps and a challenging goal stimulates the perfect hormones in all the right ways. The more specific, the better. One exercise, one muscle group, one side, one goal at a time allows them to pour all their neural energy into the act, nail it and move on. Routine is key. Once it’s in the schedule, it’s a done deal.

“Exercise is boring.”

Unlike the more neurally-centered clients, these prefer to ‘be in’ their bodies and are always on the go. Variety is the spice of life and an abundance of spice is love. Speed triggers interest; challenge sparks buy-in, unpredictability keeps them coming back for more. Handball, parkour, or any activity that hones survival skills will make them feel alive and at home in their skin.

“None of my friends are into fitness.”

If it’s not fun and full of potential friends, it’s drudgery. Think Spin or Pump classes. They’re loud, crowded, and high energy. This is the perfect setting to ignite self-love. Those feel-good vibes ripple through this client, releasing all the perfect chemicals in unison. They feel great, which makes others feel great, which makes them feel even better! It is wins all around when this client finds love!

“My family needs me.”

We all know the one who has a house full of their kids, other people’s kids and their family is always calling or texting them even during our sessions. They are the rock in everyone’s world, so they never have time to take care of themselves. That’s why the key to helping them feel great in their bodies is involvement. When we can get the troops on board with the goal, everything works. “C’mon Mom, it’s time for our walk.” That’s all they need to feel great in their skin and begin to fall in love with themselves. Invite the family, friends, kids along for the journey. Make it a family affair and they will love themselves and YOU!

“I’ve tried everything, I don’t like any of it.”

It’s all hard for this client. And hard is their enemy. Comfort and pleasure are the key to love. They have super strong bodies, like to feel grounded by lifting heavy weights, but any soreness they feel will register as a fail and they will quit. Workout regimes that allow adequate time for flushing out the metabolic waste, coupled with lengthy warmup and cooldown routines will ensure these people love moving in their bodies. 

In short: The human body is built to move. 

What type of movement each body craves is specific. When synergy between body, mind and movement is achieved, we love it! Love is a gateway to successful results. 

Results are our mission.

Give it a try.

To learn how to apply precision methods and technology solutions to your service offering check out our Level 1 Course for Health Professionals: 

From alert to tired, clear to foggy, motivated to sluggish. The function and behaviour of your mind is a clear and ever-present indicator of your body’s response to the world around you, but in these cases in particular your food. The foods you consume directly and indirectly change the function of your brain, which can influence how you work, perceive people around you, your patience and general resilience.

Not eating enough of the right things can create deficiencies which alter critical pathways needed for sharp thinking in your brain. Inadequate macros can leave your brain tissue on empty (carbs), unable to repair (essential fatty acids) or without key nutrients for neurotransmitters (amino acids). Too much of the wrong thing (processed sugar, high fat, high calorie non-nutritious processed foods, irritants/allergens) can cause inflammation, blood sugar and blood fat spikes which short term can send you on a rollercoaster of mental energy. Food contents, nutrients and fibers change your gut microbiome which has a powerful link with brain function, mood, mental health and energy levels. Then even old faithful ‘caffeine’ creates whole system changes that quickly alter your mental state for better, worse and everywhere in between. 

Another way of saying it is that the right foods enhance your mood, mental function and zeal, while the wrong foods will cause pain, discomfort, inflammation or a reaction that DISTRACTS your brain and makes it tougher to stay focused.

Drawing from the knowledge the scientific world has now, it is very clear that it’s not about whether a food is ‘good’ or ‘bad’ persè, it’s about whether it is good or bad for the INDIVIDUAL, because we are all different. 

Based on a number of factors captured by the Shae HealthTypes (genetics, hormones and developmental pathways, current state of health and stress) we all have some differences in what is likely to have great, and/or very negative effects on our mental function. Knowing these differences in metabolic pathways and organ function allow us to be more specific with nutrients and foods that are going to have the most positive impact on our mental function faster.

Lets have a look at how food affects brain function differently, in different people.

The Sensor

Sensors typically have lower BMIs, have difficulty thermoregulating (due to low muscle and fat mass), and are particularly impacted mentally by the cold. Warming their body from the inside has an immediate and positive impact on mental clarity and focus. Make sure their meals are warm when eaten, include warm drinks throughout the day, whereas cold foods will genuinely DISTRACT their mind and reduce their mental output.

The Crusader

Crusaders are likely to have heightened use of their pre-frontal cortex due to the way dopamine influences them to be highly goal oriented, and thrive best when a good supply of nutritious laden carb-rich foods are provided for ongoing mental performance around every 2-3 hours. However, when a crunch is added to the food, this can increase their attention and focus through some fascinating feedback loops. Crunchy carbs can dial them right back in to better focus when fatigued.

The Activator

Activators have a brain that is designed for high intensity activity, a good supply of amino acids. Animal proteins provide the building blocks for the right balance of neurotransmitters that support this activity, but also keep their glucose levels stable, supporting focus as well. Rather than being distracted and searching for their next meal (they are likely to get hangry), these foods satiate and stabilise. Deliver these foods straight after exercise for even greater mood stability and performance.

The Connector

Connectors have a body and brain that requires variety. Generally they thrive with an omnivore diet, but this intake needs to have change and new tastes to satisfy this need for variety. They do well with a jolt of energy from fresh fruits, preferably with a low GI profile so it doesn’t spike them too much. Citrus fruits are often great for this purpose. It provides energy, great flavour and quality nutrients to stay focused and not get distracted looking for something new to do. Get the variety from the food to maintain focus on the task!

The Guardian

Guardians develop with a greater incidence of insulin resistance, and are more sensitive to spikes in glucose. To support this, being semi-fasted through time-restricted eating is one of the best ways we’ve seen for Guardians and will also help to improve their focus. Generally a very light dinner and tripling vegetable consumption through the day makes a very fast and important difference. Alginates – a biocompatible polysaccharide combined with sodium found in seaweed and algae constrict the stomach and contribute towards feelings of fulfilment, which can support a Guardian when attempting to lower their meal frequency. 

The Diplomat

Diplomats are in their best mental state when they are calm, and enjoying the day with a well laid out schedule. Great serotonin production system wide is very important for this. Similarly, they are more influenced by the health of their gut more than other types. A good dose of magnesium rich leafy greens provides support for the gut itself, contributes to a positive environment for the microbiome and these nutrients are supportive of serotonin balance. 

Food is a powerful influencer of focus and mental performance. However, as everyone’s biological makeup is slightly different, the foods to support the mind need to be tailored to the individual! To find out your type, or the type of your clients, check out the PHA Level 1 course and learn more about the power of personalized nutrition. 

Working from home has increased over the last few years for reasons we are all aware of, but recent statistics show that this change in working environment could well be here to stay. According to projections, 25% of all professional jobs in North America will be remote by the end of 2022. Additionally, sudden changes in lifestyle as a result of the pandemic have led to mental and physical health issues among the global population. This factor has dramatically increased awareness around behavioural and mental wellbeing and created huge demand for health coaching to the point that the global health coach market size is projected to be worth around US$ 27.8 billion by 2030. 

Put simply, there is a growing demand for Health and Wellness coaches, many of whom can now successfully operate their businesses from home and whilst there are many benefits to this new way of living, there are a number of challenges that can arise from the blurred line created between your work and home environment that may negatively impact health. 

Working from home challenges: 

• Irregular working hours
• Burnout 
• Feelings of isolation
• Maintaining a proper sleep routine
• Poor nutrition/eating habits 
• Getting the recommended level of physical activity
• Less time spent outdoors 
• Trouble staying motivated

As health professionals, it is important that we are aware of such issues and have ways to deal with them so that we can effectively take care of our own health and that of our clients as more people step into the working from home space.

Here are some tips to stay on top of  your daily habits and reduce the negative impact of working from home:

1. Find ways to move throughout the day 

For many, the routine of working from home means less non-exercise related daily activity and you would be surprised at how much the walk to the bus stop, up and down the stairs of your apartment and other activities of daily living really add up. It has been found that sitting all day can even offset the health benefits of exercise, which means that even if you are working out a couple of times per week, sitting down for 5+ hours per day can actually eliminate some of the health benefits gained. To counteract this, try to get 10 to 12 minutes of movement for every 45 minutes of desk work spread throughout the day (preferably some of which is outdoors to achieve the benefits of sunlight). A stand up desk can also be used to support your goal to increase activity and offset the risks of long term sitting. The optimal ratio seems to be about 1:1. Meaning for every 30 minutes you sit, complement it with 30 minutes of standing. Switching regularly is most beneficial as long periods of standing for some may feel uncomfortable and aggravate niggles and injuries.

2.  Create a predictable pattern of eating 

The body loves to work off predictable rhythms and one of the benefits of the daily commute is that it forces you into a daily pattern at least 5 days per week. When working from home, you have the luxury of having breakfast or taking a lunch break whenever suits since some days you don’t have to worry about arriving anywhere by a specific time. Research looking into regular vs irregular meal timings has shown that those who are inconsistent with the times they eat their meals and the number of meals they have each day will have more issues with their blood sugar and weight control compared to those who eat on a set routine with a regular eating pattern. As a result, it is important that you create a daily routine that allows you to have the same number of meals around the same time of day to reduce the metabolic affects of meal timing irregularity. 

3. Try to sleep and wake at the same time each day

Similarly, sleep quality is not only affected by the number of hours you sleep but also the regularity of the time you go to sleep and wake up. It can be easy to continue to work for that extra few hours, or watch another couple of episodes of your favourite TV show, knowing that you can balance it out with a few extra hours in bed the next morning. But this irregular sleeping pattern can contribute to a host of disorders such as obesity, high cholesterol, high blood pressure and blood sugar. Setting yourself a regular working schedule can ensure you go to sleep and wake at a similar time each working day to support the metabolic system. 

4. Make time for social activity 

Working from home means less time ‘at the water cooler’ and as a consequence, lower socialization. If you share a home with others, ensure you spend time with them to talk about things outside of work. Invite friends over to share a meal or schedule time to catch up outside of the house to reap the benefits of nature and social time. If friends and family are far away, scheduling time for regular phone calls or visual meet ups can be a great way of reducing feelings of isolation and improving overall mental wellbeing.

5. Create clear boundaries between work and home life

It is important to create separation from your working environment and home life. Where possible, try to set up a space in your home to use as an office where files and work related technology can be stored and distractions minimized. This will ensure a greater level of productivity, lower stress and make it much easier to develop habits and work routines that are separate from your personal life.

If you live in a smaller place and do not have the luxury of a spare room for an office, designate an area of the house to use for work hours and create small changes that allow you to differentiate between when that area is in use as an ‘office’. It could be as simple as turning your dining table into a desk during the day, with your laptop on display and other visual cues, then at the end of the day packing it all away, to return it to a dining table once more. The simple act of setting up at the start of the day and packing up at night can be an effective way of helping you to switch off and establish a work-life pattern.

Take home:

Whilst there is a sense of freedom associated with working from home, creating structure and routine will help to develop clear boundaries between work and home life as well as the development of regular healthy habits that can help to reduce stress, burnout and other health pitfalls associated with working from home. Give the tips above a try and feel free to share with any clients who are currently struggling with finding balance at their home office.  

References:

Working from home: https://www.forbes.com/sites/bryanrobinson/2022/02/01/remote-work-is-here-to-stay-and-will-increase-into-2023-experts-say/?sh=3fd18d7d20a6 

Health coaching valuation: https://www.globenewswire.com/news-release/2021/05/07/2225601/0/en/Health-Coach-Market-Size-to-Worth-Around-US-27-8-Bn-by-2030.html 

Sitting and exercise: https://bjsm.bmj.com/content/55/22/1277 

Sleep timing and health: https://www.nih.gov/news-events/news-releases/study-links-irregular-sleep-patterns-metabolic-disorders#:~:text=A%20new%20study%20has%20found,sugar%20and%20other%20metabolic%20disorders. 

Meal timing and health: https://www.cambridge.org/core/journals/proceedings-of-the-nutrition-society/article/meal-irregularity-and-cardiometabolic-consequences-results-from-observational-and-intervention-studies/1969DB83C64B09E221A4B8929B7D8A8C 

Want to lose weight? Exercise and eat healthy.

More energy? Simple, eat right and exercise. 

What about reducing the risk of chronic disease? Duh! Move your body daily and increase your veggies. 

The starting point for most health professionals when it comes to helping their clients achieve goals is nutrition and exercise. Two absolutely foundational pieces of the health puzzle. But did you know there are other areas you could address that can in some cases, have just as much of an impact on our clients overall health as a change in activity and nutritional intake?

Let’s explore the uncommon areas of your clients’ lifestyle you might be leaving on the table in your consultation room and how to address these in your next session. 

Environment 

Assessing your client’s indoor places and outdoor spaces.

Why?

Because dampness in a home can cause molds harmful for health and clutter can restrict air flow, causing build up of dust and other allergens. In the outdoor setting, particularly if you live in a city or built up area, you have to consider air pollution which can contribute to heart disease and respiratory conditions such as Asthma, as well as noise and light pollution which can interfere with circadian rhythms and sleep cycles.

What can you do as a health professional?

Assess your clients’ indoor and outdoor environment to see if there are any potential stressors or factors that could be influencing their quality of life. Recommend frequent bouts in nature for those who live in built up areas and support the reduction of light and noise pollution to improve down time and sleep patterns.

Seek to increase your understanding around environmental issues relating to health so that you can better support your clients to make changes to their environment.  

Work

83% of US workers suffer from work-related stress, with 25% saying their job is the number one stressor in their lives. For many it is work that is the cause of poor health habits and the frustration for many health practitioners as it gets in the way of positive behaviour change. Whilst it may seem like the only solution you can provide to your clients is for them to ‘leave their job’. There are many things you can do to help reduce stress at work and actually use it as a place to practice healthy habits.

• Feeling a sense of purpose

When was the last time you sat with your client to discuss their deeper why? Working with clients on finding a sense of purpose can be a powerful way to increase motivation and increase feelings of both physical and mental wellbeing. When they are able to tie this sense of purpose into the work they do, it may help to reduce stress associated with their job, or it might just show them that what they are currently doing is not right for them. Either way it can open a positive conversation to take action on improving their feelings around the work they do.

• Becoming aware of natural strengths

Some of the major contributors to work stress are; poor team cohesion, lack of clarity, insufficient support and poor management/communication. Whilst you may not be able to control the work environment when it comes to management, you can support your client in ‘controlling the controllables’ by increasing awareness of their natural communication styles vs others to help foster better relationships and communication pathways. As well as creating more awareness around their natural strengths (and weaknesses) so that they can meet daily tasks with greater feelings of self-efficacy and clarity.

• Planning and Time-management

Gaining an understanding of your clients typical day at work can help you when it comes to setting realistic and achievable health goals that can work into the demands of the work environment. Supporting your client to plan these health goals into their working day and keeping them accountable to them may also naturally start to help create more structure and routine in other areas of their work schedule as they aim to add new healthy habits into their to-do list.

Workplace wellness has become a hot topic due to the significant risks associated with both physical and mental health. As a practitioner it is important that you have the tools to support people in all walks of life.

Social 

Wide-ranging research suggests that strong social ties are linked to a longer life. In contrast, loneliness and social isolation are linked to poorer health, depression, and increased risk of early death.

As a result, assessing a client’s social life and relationships should be as high up the list as looking through a diet diary or exercise history. Does your client spend quality time with friends, family members/loved ones? Are there any relationships that are currently causing stress? Does your client feel loneliness or isolation?

If diving deeper into relationships is not within your skillset or scope of practice, seek out a strong referral network with a psychologist or counselor, so that when you do begin to assess the social aspects of a person’s life, you can safely support your client by referring them to an expert to help deal with any deeper issues should they arise. 

Remember, ALL aspects of the environment can influence gene expression and consequently affect health. Just because a person is exercising regularly and eating healthy does not mean your work is done. Sleep, work, stress, social life, the environment all have important roles to play in the overall health picture. It is your duty as a health professional to understand the bigger picture of your clients lifestyle to formulate a personalized and integrative health program, which can and should of course involve other expert practitioners within your network to support as needed.

This is the future of client-centered, precision health care.

Want to learn more about assessing and managing these areas of your clients lifestyle AND join a network of health, fitness and medical professionals who practice with precision? 

Enroll in the PHA Level Course, details on the next intake can be found here

Some people may be surprised, even shocked, to see that ph360/Shae may occasionally recommend animal protein to people despite their personal preference for plant-based proteins. I’m certain there are many vegans and vegetarians out there thinking “How could an advanced science-based program like this promote meat?!”

Well, ph360 uses that science and evidence-based research to personalize a diet specifically to you and your body’s needs. Instead of saying “You are right for this type of diet”, ph360 calculates the pros and cons of all foods to find the diet that is right for you, and that includes all kinds of animal proteins.

To address some of those common misconceptions about plant versus animal proteins, let’s clear the air with some myth-busting facts for everyone.

Myth #1: Animal protein is unhealthy

You may have heard claims that meat consumption isn’t healthy because of its effects on cholesterol (an issue that has now been debunked), and yet others talking about it being bad for triglycerides, obesity, cardiovascular disease and the list goes on. But it’s important to separate the studies that focus on processed foods, (1) deep fried foods, (2) or other unhealthy preparation methods and sources, from those that look at quality organic fish or lean meat. Studies on the occasional poultry, lean meat or fish consumption have found benefits for conditions like dementia (3), cancer (4), cardiovascular disease (5), and many other conditions (6).

Myth #2: As mammals, our diet should be based on our physical form

Meat-eaters will say humans don’t have the large fermentation vats (like cows and rhinoceroses) to process all that fiber. Vegetarians speak of our lack of canine teeth and jaw strength (like dogs and cats) to rip through raw flesh.

Unlike other animals, humans can cook and process the food we consume – even organic whole foods. Whether we’re processing flour, making a smoothie, or even cooking foods like taro and kidney beans to make them palatable and safe to eat, we have developed many ways to integrate a wide variety of foods into our diet. With this fact in mind, comparing ourselves to other animal species simply doesn’t make sense. We are omnivores who process our foods for improved digestion, flavor, texture, variety and even medicinal purposes. Let’s not think about our nutrition like animals but like humans.

Myth #3: We should only eat what our ancient ancestors ate

Let’s not go into a lengthy discussion about the evolutionary perspective of meat-eating to evaluate approaches like the paleo diet or caveman diet because, let’s face it, it’s a somewhat silly argument too. Lives were much shorter in paleolithic times, to the point that we can’t be certain they wouldn’t have been affected by chronic diseases that are also correlated with age. Whether we look at historical trends of physical activity, differing living conditions, or a life span of 20-50 years compared to our 80, there simply are too many assumptions that must be made to establish any argument about longevity and chronic disease when trying to compare us to our ancestors.

Humanity has evolved and adapted to many different and varying situations. It doesn’t matter if you’re looking at the traditional diet of the Okinawa, Andes, Lakota, Hopi, Inuit or other cultures, past meat-eating doesn’t justify a meat-filled diet today and neither does a historically vegetarian population justify a solely plant-based diet.

In fact, our diet should be based on who we are today and what we need for our current lifestyle and metabolic status. ph360 does, in fact, often encourage a reduction of animal proteins, even vegetarianism or veganism for some people…just not everyone.

There could be various reasons why ph360 may encourage some high quality sources of animal protein in the diet. In the next myth-bust we’ll reveal some of these reasons. Keep in mind that not all of these examples will apply to everyone. That’s the whole point with the shift toward personalized health – it’s unique to you. SOME issues will affect SOME people more than others. To be healthy, we just need to do what is right for OUR body. While tailoring a unique food, exercise and lifestyle program to an individual has been time consuming and costly in the past, ph360 can now accomplish this feat in mere seconds.

Myth #4: Everyone can get all the optimal nutrition they need from a vegan diet alone

Studies (7), (8), (9) have shown that although people who avoid meat tend to be more health conscious, vegan and vegetarian diets need to be well planned to obtain nutritional adequacy because it can be easy for nutritional deficiencies to occur when eliminating large food groups. This is especially true for very restrictive diets.

Vitamin B12: Unfortunately, B12 is one of those special vitamins primarily found in animal sources. Though it’s possible to get enough B12 from fortified foods (not always great because it’s not natural and can be highly processed), and there are a few vegetable sources of B12 10, most vegans and vegetarians need B12 supplements in their diet (11), (12). Though it may be ok to have a vegan or vegetarian diet for a while or even cleanse without meeting your need for vitamin B12, this lack shouldn’t be prolonged because it’s a very important vitamin for many parts of our health, including mental (13) and cardiovascular (14).

Iron: Although vegetables do contain iron, and both vitamins C and B12 can be used to improve iron absorption, plants contain non-heme iron which is less easily absorbed by the body than heme iron that comes from animal sources (15). Cobalt, zinc, copper, molybdenum, gallic acid, phytates and phenols all interfere with iron absorption so the program is often calculating which are the best sources of bioavailable iron that your body needs (16), (17).

Zinc: Because of their amino acid content (like histidine and methionine), the most bioavailable form of zinc comes from animal sources, while non-heme iron, fiber, tannin and phytic acid (all common in plant sources) impede zinc absorption (16), (17).

Manganese: Tannins, oxalates, phytates, calcium, magnesium, iron, zinc, cobalt and insoluble fiber all hinder manganese absorption (18) so once again, calculations are being made for the best bioavailable sources based on your food preferences, food allergies, etc.

Phosphorous: Though you can find phosphorus in great amounts in many plant sources, the most bioavailable source is from animal protein. Phytic acid reduces bioavailability, while vitamin D (like in fish) promotes its absorption (19). So once again, depending on what your body needs and what the rest of your diet looks like, the calculations are being made for the best sources for you.

Vitamin A: Plant products can contain carotenoids which the body can convert into retinol, though not very efficiently (20). For some people, this conversion is sufficient to meet their needs, while other people need a little more ready-made retinol which comes from animal products.

Creatine: Though creatine isn’t an essential nutrient because the body can produce it from glycine and arginine, this nitrogen-containing compound improves the way protein is synthesized in the body, providing energy and muscle growth. Athletes and bodybuilders are often seeking or needing more than what the body can produce on its own. Dietary creatine, however, is only found in animal products and though our liver and kidneys can produce some creatine, it may not be enough for some people (especially those who exercise intensively and may have depleted levels of phosphocreatine) (21).

Carbohydrate restriction: Some people (for example, those with metabolic syndrome) may need to reduce their daily intake of starch or short-chain carbohydrates, but some vegan and vegetarian diets can be carb-rich (especially ones that aren’t well planned). Though there are ways to maintain a balanced vegan or vegetarian diet, sometimes people struggle to get enough protein (or iron, zinc, B12, etc) without increasing other dietary components as well.

Amino acids: Yes, you can get all the amino acids you need from a diet free of animal protein and this is why many vegans and vegetarians are perfectly healthy with their diet. However, others may find themselves with imbalanced amino acid amounts (22) (ie: too much of one and not enough of another).

This certainly isn’t an exhaustive list because other factors like exercise goals and health conditions can also play a role in the types of protein a person may need. Though vegan and vegetarian diets can be well thought out to prevent potential deficiencies, several arguments can now be used to explain why eliminating all sources of animal products may NOT be ideal for everyone. Vegans, vegetarians and meat-eaters can ALL be healthy with the proper lifestyle and diet choices (23).

Regardless of the dietary recommendations ph360 makes, any animal protein being consumed should always be organically farmed without antibiotics, hormones or other intrusive chemicals. Livestock should be free range, fed with a proper diet, and maintained with ethical standards. Humane approaches to animal husbandry should always be in place, while also utilizing every part of the animal wherever possible. Not only does this increase the quality of the animal protein (and even its fat content), it also enhances the integrity of our farming practices and our relationship with nature.

So whether animal protein, vegetarianism or veganism is the way to go, the key thing here is that health-conscious eating should always consider nutrients, and, more specifically, the right nutrients for you. The nutrients in your foods and how they react and interact with your unique body is paramount to maintaining nutritional balance, and getting a wide variety of whole foods that provides your body the well-balanced nutrition you need, without harmful additives, will see you on the path to true longevity and enhanced quality of life.

REFERENCES

1. Schulze, M. B., et al. “Processed meat intake and incidence of type 2 diabetes in younger and middle-aged women.” Diabetologia 46.11 (2003): 1465-1473.

2. Balbi, J. C., et al. “Foods and risk of bladder cancer: a case–control study in Uruguay.” European journal of cancer prevention 10.5 (2001): 453-458.

3. Barberger-Gateau, Pascale, et al. “Fish, meat, and risk of dementia: cohort study.” Bmj 325.7370 (2002): 932-933.

4. Vatten, Lars J., Kari Solvoll, and Elin B. Løken. “Frequency of meat and fish intake and risk of breast cancer in a prospective study of 14,500 Norwegian women.” International journal of cancer 46.1 (1990): 12-15.

5. Vincent, S., et al. “Micronutrients, Mediterranean-diet and cardiovascular risk: the RIVAGE study.” Kmetijstvo (Agronomija) (2001).

6. Sofi, Francesco, et al. “Accruing evidence on benefits of adherence to the Mediterranean diet on health: an updated systematic review and meta-analysis.” The American journal of clinical nutrition 92.5 (2010): 1189-1196.

7. Farmer, Bonnie. “Nutritional adequacy of plant-based diets for weight management: observations from the NHANES.” The American journal of clinical nutrition 100.Supplement 1 (2014): 365S-368S.

8. Leblanc, J. Ch, et al. “Nutritional intakes of vegetarian populations in France.” European Journal of Clinical Nutrition 54.5 (2000): 443.

9. Craig, Winston J. “Health effects of vegan diets.” The American journal of clinical nutrition 89.5 (2009): 1627S-1633S.

10. Watanabe, Fumio, et al. “Vitamin B12-containing plant food sources for vegetarians.” Nutrients 6.5 (2014): 1861-1873.

11. Herrmann, Wolfgang, et al. “Vitamin B-12 status, particularly holotranscobalamin II and methylmalonic acid concentrations, and hyperhomocysteinemia in vegetarians.” The American journal of clinical nutrition 78.1 (2003): 131-136.

12. Pawlak, Roman, S. E. Lester, and T. Babatunde. “The prevalence of cobalamin deficiency among vegetarians assessed by serum vitamin B12: a review of literature.” European journal of clinical nutrition 68.5 (2014): 541.

13. Lachner, Christian, Nanette I. Steinle, and William T. Regenold. “The neuropsychiatry of vitamin B12 deficiency in elderly patients.” The Journal of neuropsychiatry and clinical neurosciences 24.1 (2012): 5-15.

14. Mahalle, Namita, et al. “Vitamin B12 deficiency and hyperhomocysteinemia as correlates of cardiovascular risk factors in Indian subjects with coronary artery disease.” Journal of cardiology 61.4 (2013): 289-294.

15. Hurrell, Richard, and Ines Egli. “Iron bioavailability and dietary reference values.” The American journal of clinical nutrition 91.5 (2010): 1461S-1467S.

16. Hunt, Janet R. “Bioavailability of iron, zinc, and other trace minerals from vegetarian diets.” The American Journal of Clinical Nutrition 78.3 (2003): 633S-639S.

17. Welch, R. M., and W. A. House. “Meat factors in animal products that enhance iron and zinc bioavailability: Implications for improving the nutritional quality of seeds and grains.” 1995 Cornell nutrition conference for feed manufacturers. 1995.

18. Kies, Constance. “Manganese bioavailability overview.” 1987. 1-8.

19. Fukagawa, Masafumi, Hirotaka Komaba, and Ken-ichi Miyamoto. “Source matters: from phosphorus load to bioavailability.” Clinical Journal of the American Society of Nephrology 6.2 (2011): 239-240.

20. Solomons, Noel W., and Jesus Bulux. “Plant sources of provitamin A and human nutriture.” Nutrition Reviews 51.7 (1993): 199-204.

21. Venderley, Angela M., and Wayne W. Campbell. “Vegetarian diets: nutritional considerations for athletes” Sports Medicine 36.4 (2006): 293-305.

22. Krajcovicova-Kudlackova, M., K. Babinska, and M. Valachovicova. “Health benefits and risks of plant proteins.” Bratislavske lekarske listy 106.6/7 (2005): 231.

23. Key, Timothy J., Paul N. Appleby, and Magdalena S. Rosell. “Health effects of vegetarian and vegan diets.” Proceedings of the Nutrition Society 65.1 (2006): 35-41